Congratulations to River Valley State Bank for its "Don't Race on the Trails!" ad campaign. I saw the ad yesterday in Woodruff, and I don't know how widespread it will be. As soon as I find a link to it, I will pass it on.
Breaking the connection between track and trail will be difficult, since that is what sells many snowmobiles. Snowmobile manufacturers are complicit in this, and should be held to account. After the great River Valley ad, there were ads for snowmobiles that reinforced the speed connection.
No comments:
Post a Comment