"Beat it senseless?"

"Trail Tough. Track Ready"

"Don't just hit the trail, beat it senseless with the ultimate combination of power, handling & suspension. No other high performance ATV's offer such impressive integrated components that provide riders with a great experience on the trails and on the track".

ATV manufacturers are using the same concepts to sell ATV's that they use with snowmobiles: Make an association in users' minds between the track and the trail. Make them want bigger and more powerful machines.

But this doesn't just increase sales, it defines what the sport will become by attracting people who are really only interested in racing, and "beating the trail senseless".

Compromise principle number one: No ATV's in the Northern Highland Forest until racing is taken out of the ATV trail riding equation.